Market Development & Expansion
New markets require more than a translated business model.
Every market has its own customers, rules and cultures. I have lived and worked in the USA, China, Japan, Australia, Singapore, Sweden, Ireland and across Europe, building organisations there. I use this knowledge so that your entry into new markets, regions or industries succeeds faster, at lower cost and with less risk.
SERVICES
• Market analysis and market-entry strategy
• Product launches in new markets
• Geographic expansion across Europe, Asia Pacific, the Middle East and the Americas
• Setting up and building subsidiaries and branch offices
• Selecting sales, distribution and joint-venture partners
• Transferring existing technologies into new industries and applications
• Product launches in new markets
• Geographic expansion across Europe, Asia Pacific, the Middle East and the Americas
• Setting up and building subsidiaries and branch offices
• Selecting sales, distribution and joint-venture partners
• Transferring existing technologies into new industries and applications
TRACK RECORD
- Ericsson: management and general-management roles in Vienna, Guangzhou and Stockholm, with market responsibility across Eastern Europe, EMEA and Asia Pacific
- Mastercard: led teams across China, Hong Kong, Taiwan, Japan, Singapore, India, Australia and New Zealand; loyalty business in eight markets
- QUS: transferring a sensor platform proven in elite sport into cybersecurity, financial services and public safety
Our experience is your gain. The answer to your questions is just a click away.